Marketing is more than simply promotions; it’s a rhythm that combines strategy, data, and creativity to create business success.
I’m Aditya Gupta, a sales professional shifting to marketing who is genuinely passionate about data-driven tactics, artificial intelligence, and digital transformation. Coming from a business background, I’ve always been drawn to data, facts, and analysis, which led me to study marketing analytics, AI-powered automation, and branding tactics.
Even in my B2B sales career, I recognised that data and AI were changing modern marketing, influencing everything from SEO and content marketing to performance advertising and customer interaction. That’s when I started to learn more about digital marketing and AI-driven analytics, resulting in the creation of The Marketing Rhythm.
The environment of digital marketing is changing quickly, and in order for firms to be competitive, they must keep ahead of the curve. To increase engagement and conversions, marketers must implement new digital marketing tactics in light of developments in voice…
Digital wake-up call: a missed opportunity. At my previous company, a major building materials manufacturer, we relied heavily on traditional sales tactics such as dealer networks, word-of-mouth referrals, and trade shows. But something began to change. We observed that our competitors…
Aditya Gupta has an MBA in Marketing & Finance from SGT University in Gurugram and has previously worked in B2B sales, client management, and digital marketing.
He worked as an Assistant Manager in a Building Materials company, where he managed key clients and increased revenue in the building materials sector.
He is currently transitioning into marketing and is passionate about SEO, branding, and data-driven tactics.
He provides ideas on The Marketing Rhythm to help bridge the gap between sales and marketing success.
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