Browsing Category: Branding & Strategy

Digital wake-up call: a missed opportunity. At my previous company, a major building materials manufacturer, we relied heavily on traditional sales tactics such as dealer networks, word-of-mouth referrals, and trade shows. But something began to change. We observed that our competitors who used digital marketing were generating more leads, completing more deals, and entering new markets faster than us. While we waited for incoming enquiries, they actively sought and engaged new customers…