Introduction: A Commerce Mindset Meets Marketing Innovation Numbers have always been my stronghold. Coming from a commercial background, I’ve always made decisions based on data, facts, and financial analysis. Above all, during my academic years, I had a significant interest in accounting and financial analytics, which led me to prepare for the CA Foundation. However, due to health difficulties, I was forced to leave CA and seek an MBA in Marketing and…
The environment of digital marketing is changing quickly, and in order for firms to be competitive, they must keep ahead of the curve. To increase engagement and conversions, marketers must implement new digital marketing tactics in light of developments in voice search optimisation, short-form video content, AI-powered marketing, and data privacy.
Digital wake-up call: a missed opportunity. At my previous company, a major building materials manufacturer, we relied heavily on traditional sales tactics such as dealer networks, word-of-mouth referrals, and trade shows. But something began to change. We observed that our competitors who used digital marketing were generating more leads, completing more deals, and entering new markets faster than us. While we waited for incoming enquiries, they actively sought and engaged new customers…
Aditya Gupta has an MBA in Marketing & Finance from SGT University in Gurugram and has previously worked in B2B sales, client management, and digital marketing.
He worked as an Assistant Manager in a Building Materials company, where he managed key clients and increased revenue in the building materials sector.
He is currently transitioning into marketing and is passionate about SEO, branding, and data-driven tactics.
He provides ideas on The Marketing Rhythm to help bridge the gap between sales and marketing success.
© 2025 The Marketing Rhythm. All Rights Reserved.
