The environment of digital marketing is changing quickly, and in order for firms to be competitive, they must keep ahead of the curve. To increase engagement and conversions, marketers must implement new digital marketing tactics in light of developments in voice search optimisation, short-form video content, AI-powered marketing, and data privacy.
Aditya Gupta has an MBA in Marketing & Finance from SGT University in Gurugram and has previously worked in B2B sales, client management, and digital marketing.
He worked as an Assistant Manager in a Building Materials company, where he managed key clients and increased revenue in the building materials sector.
He is currently transitioning into marketing and is passionate about SEO, branding, and data-driven tactics.
He provides ideas on The Marketing Rhythm to help bridge the gap between sales and marketing success.
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